Media+Literacy+and+Sports


 * Project Title/Team Members.** //Going Deep:// Sports Media Literacy Education by: Michael Kaskey-Blomain & Christian Ingram


 * Key Ideas from the Literature:** Concord HS, Powerful Voices for Kids, Masterman's Teaching the Media, any other relevant case studies relating to media messages in underprivileged minority males and/or specialized media literacy education.


 * Big Research Question:** How does the changing environment of sports media translate to media literacy in an educational context?


 * Focused Questions to Explore:** How is sports media literacy taught? What is the goal of sports media literacy? What are the obstacles to implementing a curriculum of sports media literacy? How are these obstacles overcome? Do the students produce media content or simply gain greater applicable knowledge in this curriculum? How are journalism and sports media outlets portrayed in this curriculum?


 * Research Design/Methods:** Interviews/Qualitative Case Study of Youth Radio Oakland and their Sports Media Literacy program


 * Approach to Analyzing the Data:** Contrasted/Compared with the ideas put forth in the reading (Michael).


 * What New Knowledge is Expected to Result?** The trends in sports media coverage and consumption; How sports media literacy is taught and the ways it relates to young people


 * Why this New Knowledge is Important?** It gives an idea of how to predict the media consumption habits of youth, a trend that is difficult, if not impossible, to predict in today's society. (NYT article from first class session proves this. It also shows how young people are adopting and implementing the ideas taught by specialized (sports) media literacy education, which is very important considering the relatively small scale of the field at the present time.


 * What New Questions are Likely to Emerge?** What is the future of sports media consumption? Will future generations be more or less media literate in sports? How can this be implemented on a much larger educational scale? Where can sports media literacy go in the future?